How to Change Your WhatsApp Display Name in Meta Business Suite
Your WhatsApp Display Name is the business name customers see when they chat with your business on WhatsApp. If your business uses the WhatsApp Business Platform (WABA) managed through Meta Business Suite, you can request a Display Name change directly from WhatsApp Manager.
Important: Display Name changes must be reviewed and approved by Meta before they become visible to customers. Approval is not automatic and depends on compliance with Meta's WhatsApp Business Display Name Guidelines.
Before You Start
Before requesting a Display Name change, make sure that:
You have Administrator access to your Meta Business account.
Your WhatsApp Business Account (WABA) is managed through Meta Business Suite.
The new Display Name accurately represents your business.
The new name complies with Meta's WhatsApp Business Display Name Guidelines.
How to Change Your WhatsApp Display Name
Follow these steps to update your Display Name:
Sign in to Meta Business Suite.
Open Business Settings.
Go to Accounts → WhatsApp Accounts.
Select the WhatsApp Business Account (WABA) that contains the phone number you want to update.
Select the phone number.
Locate the Display Name section.
Click Edit (if available).
Enter your new Display Name.
Submit the request for Meta's review.
Once submitted, Meta will review your request before activating the new Display Name.
Display Name Review Status
After submitting your request, you'll see one of the following statuses:
Pending
Your request is currently being reviewed by Meta.
Approved
The new Display Name has been approved and is now visible to customers.
Rejected
The requested Display Name did not meet Meta's requirements.
If your request is rejected:
Review Meta's Display Name Guidelines.
Update the Display Name to meet the requirements.
Submit a new request.
Can´t Edit the WhatsApp Display Name?
If the edit button is unavailable, check the following:
You have Administrator permissions for the Meta Business account.
The phone number belongs to the selected WABA.
A previous Display Name request is still under review.
Your account has temporary restrictions or configuration limitations.
Best Practices for WhatsApp Display Names
To improve the chances of approval:
Use your official business or brand name.
Ensure the name matches your website, branding, or legal business name.
Avoid promotional text or marketing slogans.
Don't use excessive capitalization, emojis, or special characters.
Don't include URLs, email addresses, or phone numbers.
Keep the Display Name clear, accurate, and easy for customers to recognize.
Frequently Asked Questions
How long does Meta take to approve a Display Name?
Most requests are reviewed within a few hours to a few business days. Processing times may vary depending on Meta.
Will changing my Display Name affect my WhatsApp phone number?
No. Changing your Display Name does not change your WhatsApp phone number, message history, or conversations.
Can I change my WhatsApp Display Name whenever I want?
Yes. However, every Display Name change must be reviewed and approved by Meta before it becomes visible to customers.
Why was my Display Name rejected?
Common reasons include:
The name doesn't match your business or brand.
It contains promotional or marketing language.
It includes prohibited formatting, emojis, or special characters.
It doesn't comply with Meta's WhatsApp Business Display Name Guidelines.
Troubleshooting Display Name Issues
If you're unable to change your Display Name:
Verify that your business information is up to date in Meta Business Suite.
Confirm that your business verification has been completed (if required).
Ensure you have the necessary administrator permissions.
Check whether another Display Name request is already pending.
If the problem persists, contact Saysimple Support for assistance.
Need Help?
If you need help updating your WhatsApp Display Name or understanding why a request was rejected, the Saysimple Support team is happy to assist you.